Caspari, a global fine home goods company, turned to Marketing Mojo to help increase their online sales. While their email marketing had traditionally performed well, they wanted to expand their online digital ad presence.
Maximizing Performance
Campaign Cleanup
Marketing Mojo took over the global accounts and immediately began to reorganize campaigns, add new campaigns based on product categories, and add Google Shopping Ads, allowing Caspari to compete with other wholesalers selling Caspari products online.
Analyzing Data
Adjusting Budgets to Capitalize on Demand
As is true with many online retailers, the fourth quarter of the year is typically the strongest period of demand. Marketing Mojo analyzed the historical sales data and projected needed budget increases to maximize the full Q4 opportunity in Google Ads.
Attracting New Customers
Building a Long-Term Funnel
In addition to targeting existing customers with specific messaging, Marketing Mojo utilized Google Ads to bring in new customers for Caspari. In the first six months of the Google Ads campaigns, Marketing Mojo generated 92% more new site visitors, and 69% of the revenue generated during that period was from new customers. Of the new customers that made a second purchase during that period, their average order value increased by 16%.
The Result
Exceeding Annual Revenue Goal by 62%
450% increase in ROI
45% decrease in cost per click (CPC)
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