Google Shopping Ads Optimization
It's estimated that Google Shopping Ads are as much as 85% more clicked and generate 28% more revenue than standard search text ads. If you're an online retailer, Google Shopping Ads should be a cornerstone of your digital advertising efforts.
But shopping ads can be complicated. Fully optimizing this ad format requires optimizing your products in Google Merchant Center. Unfortunately, Merchant Center can be complex and often provides enigmatic troubleshooting feedback. A clean product feed(s) and an optimized product list in Google Merchant Center, however, is the key to Google Shopping Ads success.
Google Shopping Ads Rapid Repair Project
Marketing Mojo's Rapid Repair project diagnoses and fixes issues in your feed and Google Merchant Center, optimizing your Google Shopping Ads performance.
Timeframe:
1 Month
One-Time Fee:
$6,000
Kickoff Meeting
You'll receive a scheduling link to set up a kickoff call with our mutual teams. We'll use this time to discuss historical issues and goals for the engagement. We'll send you a request for access to Google Ads, Google Merchant Center, and possibly your ecommerce platform (as needed).
Diagnosis and Treatment
With access to your Google Ads and Google Merchant Center, we'll diagnose the areas that need improvement and will repair issues that exist. While some issues may be quick to diagnose and treat, others may be deeper and more involved. For example, if images are not sized correctly, this may require significant image editing to ensure that products are eligible and visible in Google Shopping Ads.
Long-Term Planning
Some of the issues we find may require changes to how your feed is updated or how information, such as images, are added in the future. While Google Merchant Center Next (the new version of Merchant Center) retains edits made in the platform, it will not apply to new products that are added in the future. To ensure your improved setup continues to function well, we'll address a long-term, sustainable plan for the continued success of your Google Merchant Center and Shopping Ads.
Recent Client Success Stories
Caspari Increases Visibility and Adds New Significant Revenue Stream
When Caspari engaged with Marketing Mojo in Summer 2024, their Google Shopping Ads had very limited visibility and thus less opportunity to generate revenue. Within 30 days of identifying and addressing the Google Merchant Center issues, Caspari's products and Google Shopping Ads experienced:
- Immediate visibility for thousands of products
- A new revenue stream, making up 33% of revenue from Google Ads
- Over 500% ROAS from shopping ads
MacArthur Beverages Regains Visibility
and Increases Local Revenue
When Google Merchant Center Next was launched, fine wine and spirits retailer MacArthur Beverages found that their feed setup was not working well with the new version of Google Merchant Center. Product visibility had dropped dramatically, impacting revenue opportunity. Within 20 days:
- Local store online and order revenue increased by 400% and 122% respectively
- National orders and revenue of the most popular products increased by 29% and 81% respectively
Have us audit and optimize your Google Merchant Center and
Shopping Ads now to ensure optimal performance
during the holiday season.
Q4 2024 Projects Accepted Through October 4, 2024.
Let's get started with fixing your Google Shopping Ads ASAP.
Fill out your contact information and and we'll contact you to discuss the project.