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GA4 Audit
Designed for any marketers and website owners that need an expert review of the GA4 implementation and measurement optimization
Implementing GA4 correctly can be very difficult. Not only is GA4 very different than its predecessor (Google Universal Analytics), at its very core it attributes traffic, conversions and revenue in a new way. Getting your GA4 implementation correct is critical not only for reporting purposes, but performance reported in GA4 can dramatically affect advertising performance when Google Ads relies on incorrect revenue and conversion data for bidding and targeting ads.
Marketing Mojo can help with a comprehensive audit of your GA4 implementation and tracking, ensuring correct attribution and measurement. Our completely personalized audit includes extensive deliverables that outline specific actions to fix measurement and attribution issues. At the end of four weeks of digging into your GA4 implementation, we present a diagnostic report and walk you through the action plan with prioritized recommendations. We also include up to four hours of consulting time to be used after the report presentation to guide your staff through implementing the recommendations.
Our GA4 Audit Includes:
Account Review
Was GA4 set up using best practices? Are individual events tracking properly? Is your data retained for only 2 months or the maximum 14 months? Are there any tagging errors?
Marketing Mojo reviews your GA4 setup and identifies specific areas for improvement.
KPI and Event Review
Are you tracking all of your KPIs and conversions correctly in web analytics? Are there additional KPIs you should consider measuring? Are your campaigns passing data correctly to web analytics? Without accurate analytics tracking, it's impossible to know how well your various platforms and campaigns are performing. Marketing Mojo reviews your web analytics and makes suggestions and recommends changes to improve tracking accuracy.
Attribution Review
Companies need accurate attribution to know which campaigns and platforms are generating leads and revenue. What is your attribution model? Are all of your platforms using that same attribution model? Are they handing off attribution from one platform to another correctly? Marketing Mojo will review the attribution data and recommend changes to improve attribution accuracy, giving you greater confidence in your campaigns' contributions.
Comprehensive Report and Consulting
Once the audit is complete, Marketing Mojo presents a comprehensive report on our findings along with specific suggested action items and guidance on how to implement the recommendations. Recommendations are prioritized in a matrix, focusing on the most critical issues first. We review the findings in a presentation to your staff and provide up to four hours of consulting for thirty days after the presentation to assist with questions and further guidance.
