Marketing Strategy & Creative Services
VASCUPP Contract #UVA-00092-UGM042024
Marketing Mojo provides multiple marketing services under this VASCUPP contract vehicle, including marketing strategy and digital marketing services. Our services under the contract include the following:
Full-Service
SEO Retainer
- Kickoff call to assess issues and goals
- Keyword research
- Full site SEO audit
- Benchmark report
- Review, creation and registration of sitemap
- Monthly content edits, which may include written text or technical edits
- Technical improvements such as page load speed improvement and Core Web Vitals
- GA4 integration and optimization
- Monthly ranking and goal reports
- Monthly report calls
$6,000.00/month/site
4-month minimum
One-Time
SEO Audit
- Kickoff call to assess issues and goals
- Keyword assessment and gap analysis
- Content assessment and gap analysis
- Internal linking analysis
- Technical issues that affect SEO including as page load speed improvement and Core Web Vitals
- Long- and short-term strategy
- Detailed report providing prioritized recommendations and specific directions
- Report presentation
- Up to four hours of consulting for 30 days following the presentation
$6,000.00
One-Time Fee
Full-Service
Digital Advertising Retainer
- Kickoff call to assess issues and goals
- Creation of a digital advertising strategy
- Creation of personas (audiences)
- Creation and ongoing monitoring and management of digital ad campaigns
- Creation of ads, ad copy, ad creative, and other assets
- Creation of landing pages
- Tagging and tracking setup and monitoring
- GA4 integration and optimization
- Monthly performance reports
- Monthly report calls
$6,000.00/month/site
4-month minimum
One-Time
Digital Advertising Audit
- Kickoff call to assess issues and goals
- Review of current platforms being utilized
- Review of campaign structure
- Review of ads, copy, creative, and associated assets
- Review of landing pages
- Review of tracking, measurement and attribution, including GA4 review
- Detailed report providing prioritized recommendations and specific directions
- Report presentation
- Up to four hours of consulting for 30 days following the presentation
$6,000.00
One-Time Fee
Hourly Consulting
Need something specialized? We also offer hourly consulting under this contract vehicle to assist with digital marketing strategy, data analytics, SEO, and digital advertising for a fee of $250/hour.
Our Higher Education Clients Have Included:
Higher Education Success Stories
SEO Audit
UVA McIntire School of Commerce
In August 2017, Marketing Mojo delivered an SEO audit for the McIntire School of Business website. In the report, Marketing Mojo recommended multiple SEO changes to improve rankings and visibility. In the audit, we found significant keyword and content gaps and recommended overall fixes for the site.
After McIntire implemented the recommended changes, year-over-year, McIntire’s site realized the organic search improvements across the board:
|
Change |
|
|---|---|
|
Organic traffic |
68.14% |
|
Organic keywords ranked in positions 1–3 |
83.72% |
|
Organic keyword ranked in positions 4–10 |
41.91% |
|
Organic keywords ranked in positions 11–20 |
50.59% |
|
Organic keywords ranked in positions 21–50 |
79.05% |
|
Organic keywords ranked in positions 51+ |
103.32% |
|
Total Organic keywords ranked |
88.00% |
Note: Due to the nature of the audit and security surrounding application information, Marketing Mojo did not have access to actual conversion data for the audit.
Full-Service SEO Retainer
UVA School of Continuing and Professional Studies
Marketing Mojo briefly managed SEO efforts for the UVA School of Continuing and Professional Studies from April-July 2016. Under our full-service retainer, UVA SCPS recognized the following organic search gains year-over-year:
|
Change |
|
|
Organic traffic |
106.25% |
|
Organic keywords ranked in positions 1–3 |
89.44% |
|
Organic keyword ranked in positions 4–10 |
83.91% |
|
Organic keywords ranked in positions 11–20 |
113.39% |
|
Organic keywords ranked in positions 21–50 |
107.34% |
|
Organic keywords ranked in positions 51+ |
111.34% |
|
Total Organic keywords ranked |
107.38% |
Note: Due to the ssecurity surrounding application information, Marketing Mojo did not have access to actual conversion data for the retainer period.
Digital Advertising Retainer
UVA School of Continuing and Professional Studies
Marketing Mojo previously provided digital advertising services for UVA’s School of Continuing and Professional Studies. Our efforts for SCPS utilized primarily Google search and display ads, Facebook ads and LinkedIn ads.
While data is no longer available for the Facebook or LinkedIn Ads performance, the Google Ads display ad performance overall during our nearly two-year tenure with SCPS yielded the following average costs per application and application starts (based on certificate/degree focus):
|
Focus |
Type |
CTR |
CPC |
Apps Started |
Cost per App Started |
|
Accounting |
Display |
0.25% |
$0.84 |
97 |
$143.62 |
|
BIS |
Display |
0.20% |
$1.13 |
613 |
$138.78 |
|
BPHM |
Display |
0.28% |
$1.30 |
48 |
$592.19 |
|
CFP |
Display |
0.14% |
$1.11 |
53 |
$190.49 |
|
Cyber-security |
Display |
0.18% |
$0.97 |
213 |
$149.38 |
|
Digital Marketing |
Display |
0.20% |
$0.85 |
90 |
$156.58 |
|
HSM |
Display |
0.22% |
$1.62 |
22 |
$341.92 |
|
HR |
Display |
0.26% |
$3.81 |
41 |
$411.22 |
|
IT |
Display |
0.27% |
$1.85 |
29 |
$356.13 |
|
Leadership |
Display |
0.24% |
$1.20 |
116 |
$203.11 |
|
Project Mgmt |
Display |
0.29% |
$3.52 |
76 |
$352.45 |
|
Public Admin. |
Display |
0.18% |
$0.70 |
175 |
$153.17 |
|
Public Relations |
Display |
0.20% |
$1.02 |
152 |
$42.58 |
|
Brand |
Search |
3.64% |
$4.80 |
63 |
$192.83 |
Unfortunately, we were not able to create landing pages for these campaigns, which may have improved conversion rate and cost per conversion further. At the time we were required to use only the website itself and were unable to create special landing pages for these campaigns due to application system limitations.
Ready to learn more? Request an introductory call.
Fill out your contact information and and we'll contact you to discuss the project.